EMAIL MARKETING Campaigns

I have specialized in designing and deploying compelling email marketing campaigns for a diverse range of brands using Salesforce Marketing Cloud and Adobe Creative Cloud.

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My expertise in Adobe Creative Cloud comes into play in the design phase. I use tools such as Adobe Xd, After Effects, Photoshop, and Illustrator to create engaging visuals and UX designs that captivate the audience and strengthen the brand message. With Salesforce Marketing Cloud's Email Studio and Content Builder, I'm able to translate these visually compelling designs into effective email campaigns.

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Before launch, I conduct rigorous testing, including A/B testing and device compatibility checks, to ensure the campaign is optimized for all situations.

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Once I'm confident in the campaign's readiness, I schedule and deploy the emails at optimal times using Salesforce's Journey Builder. This tool allows me to design customer journeys that provide the right content at the right time, further enhancing engagement.

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In essence, I deliver comprehensive email marketing solutions, from strategic planning and creative design to deployment and performance analysis, using Salesforce Marketing Cloud and Adobe Creative Cloud. With my multidisciplinary approach, I help brands communicate effectively with their customers, drive engagement, and achieve their business objectives.