Microsites

These projects focused on the design and development of engaging microsites for various brands to promote their distinct "Pin-to-Win" and "Pin-to-Redeem" campaigns. Utilizing Adobe Xd, I ensured that each microsite resonates with the respective brand's identity while providing an interactive and user-friendly platform for customers to participate in the campaigns.

 

• Brand-Specific Design: Each microsite has a distinctive design that aligns with the brand's identity and aesthetics, providing a consistent user experience.

• Interactive Campaign Modules: Each microsite features an engaging "Pin-to-Win" or "Pin-to-Redeem" module, enabling users to interact with the products and participate in the campaigns.

• Responsive Design: All microsites are mobile-responsive, ensuring a seamless experience across various devices.

• Clear CTAs: CTAs like "Pin Now," "Redeem Now," or "Learn More" guide users toward desired actions.

• Discovery & Research: Understand each brand's identity, campaign objectives, and target audience, as well as the mechanics of the "Pin-to-Win" and "Pin-to-Redeem" campaigns.

• Wireframing: Using Adobe Xd, I sketched the basic layout and structure of each microsite, outlining the user journey and interaction points.

• Prototyping: Developed interactive prototypes by adding colors, fonts, images, and CTAs to the wireframes. 

• Style Guides: Created detailed style guides for each microsite, specifying the color palettes, typography, iconography, and other visual elements to ensure brand consistency.

• Final Design: After approval, created the final design files, ready for development and launch.